CAMPAIGNLIVE FUTURE LEADER 2022
Press
Meta NGO Educational Conference, 2022.
International Justice Missions x Meta, 2022.
D&AD, 2021, 2022.
Hypebeast, 2021.
Wallpaper, 2021.
Adweek, 2019.
Campaign Live, 2019.
GQ Magazine, France. 2019.
GQ Digital, France, 2019.
L’Esquire, France. 2019.
DesignWeek, 2017.
HypeBae, 2017.
Wired, Creative Pool. 2016.
The Drum. 2016.
The Voted. 2016.
Huffpost, 2015.
GET IN TOUCH.
studio@byjacqui.com
![18.09.22
1 x 7 [I].
——
Our one year anniversary, he finally got to see me in my wedding dress🤍
100 thank you’s for capturing these moments @kreativwedding 🖤
Hidden in a box for two years; forever grateful for the beautiful dress](https://images.squarespace-cdn.com/content/v1/53779c77e4b0cb63d6fa70ac/1669037096812-VAJAUAECHJZ4XLDYHKE9/image-asset.jpeg)
“Jacqui is one of the best hires I made while serving as Group Creative Director at AKQA.
I have always made the argument for multidisciplinary talent in creative departments.
I see the efficiency and invention. I see the entrepreneurialism and excitement of output. Jacqui is an outstanding example of this style of talent. During my time at AKQA I watched Jacqui turn her hand to high-stakes art direction for global brands, photographing some of the world’s most recognisable faces and evolving the design of the AKQA brand — requiring negotiation with one of the most discerning clients there is. Jacqui has a strong work ethic, a solid understanding of culture and the timeliness of ideas. She is regularly sought after by her colleagues for her high standards and attention to detail. Culturally a brilliant addition to the team with a lot of other creative talents she will be too humble to mention. I would make no hesitation to rehire or work with Jacqui again in the future. In fact, I will try quite hard to make that happen.”
Ian Wharton, Chief Experience Officer at Superunion, [Previously GCD at AKQA]
By the Book, Portfolio Advice for D&AD x Squarespace, 2020.
Serving as D&AD Judge, Panel Speaker & Mentor since 2018.
Jacqui J. Free-Sze is a Central Saint Martins Alumni, London-based multi-disciplinary Creative Director with a background in Concept, Strategy, Art Direction Photography and Graphic Design, with over 12+ years experience.
She is currently serving as Global Creative Lead at On, the fastest growing global sports brand in the last decade, leading creative direction on multiple 360 campaigns; previously Senior Art Director/Creative Lead at Meta (previously known as Facebook); Global Senior Art Director at Aesop, and Creative Lead at AKQA (Nike, DeBeers etc). Client-facing lead, passionate problem-solver and inherently a fervent storyteller; she leads teams and is dedicated to creating work that moves cultures forward; developing industry-leading global brand-marketing innovative 360 campaigns from concept through to execution, with a focus on creativity and innovation and through a sustainable lens.
She has been selected by CampaignLive Top 30 Future Leaders 2022; continues to serves as a Judge, Panel Speaker and Mentor for D&AD and University of the Arts London. As a self-taught photographer, her work has also has been featured in GQ, L’Esquire, HypeBeast, AdWeek, CampaignLive, Wired, Huffpost, TheDrum, and more.
Passionate to use creativity and tech for social good; in 2022, she pitched and unlocked budget at Meta to lead a cross-functional team of 50+, creating a global campaign with real measurable impact and raising awareness for human-trafficking which serves as Meta's first case study using AR/VR for non-profits. On the side, Jacqui creates her own personal artwork.
Born in Hong Kong, she grew up in England and has lived in London/Paris for nearly two decades.
Client List
Aesop
BVLGARI
David Beckham
DeBeers Forevermark
Evian
Facebook
Google
Instagram
Jamie Oliver x Amazon Alexa
L’Oreal
Kimberly-Clark
Meta
Nike
Nivea
Oakley
On
Paul Smith
TAGHeuer
Uber
UNSAID
“Superb hands-on thinker, Jacqui is part of a very rare breed, who tackles creative and strategic challenges holistically, while having the talent(s) to craft every aspect of it with extreme minutia. Thinker, team leader, instigator, educator, art director, designer, musician — Jacqui masters and articulates all these skills seamlessly with an unparalleled drive and with an inexplicable stress-free grace.”
Paolo Martins, Aesop Creative Director [Interim].
“Jacqui makes everyday her masterpiece and inspires the team around her to do the same through her proactive perfectionism across every touch point. She is a very productive, hardworking, broad-minded and forward thinking individual with brilliant interpersonal and presentation skills. Working with Jacqui is a signature of success.
I’m proud to say ‘I worked with Jacqui’.”
Johnny Budden, ECD AKQA.
“Jacqui is a wonderful leader and was an invaluable mentor figure as I progressed in my career from Designer to Art Director. Jacqui was the Senior Art Director on a product campaign we worked on together at Aesop. While leading the campaign through creative development to production, she provided encouragement, gentle guidance, and opportunities that helped me grow and learn at each stage of the process. She was also incredibly generous with sharing the knowledge she had gained over the course of her career.
Jacqui is an excellent communicator with great interpersonal skills. Her energy, warmth and optimism make her a joy to collaborate with, and she was a true asset to the team during her time working with us.” Francesca Davoren-Britton, Aesop Art Director.