The World’s First Voice-Activated Recipe.
Jamie Oliver x Amazon Echo x AKQA
Responsible for Art-Direction, Photography and Short Film-Direction.
Courtesy of AKQA. Featured on The Wired, The Drum.
Insight
Indecision, coupled with lack of time and skill, is leading people to make unhealthy choices when it comes to food. Tapping into Jamie Oliver’s extensive knowledge, there is an opportunity to empower people to make great meal choices that fit around their hectic lifestyles.
Idea
AKQA partnered with Jamie Oliver to create the first voice-activated recipe service for the Amazon Echo. Using Alexa, Amazon’s voice-activated personal assistant, the utility provides hands-free inspiration to thousands of recipes.
Impact
The Jamie Oliver Skill was a successful launch partner for Amazon Echo in the UK and as a result AKQA was selected by Amazon to be part of their ‘Alexa Skills Creator & Resource’ program. It also won gold at the annual CreativePool awards in the ‘Application’ category.
Press: Wired, 2017. The Drum, 2017.
