Insight

Transparency is essential. People are curious about products' origins, manufacturing processes, global effects; customers are more inclined to trust and remain loyal to brands that are honest and open about their principles and methods.

Issue —> Opportunity

Most of the sports industry looks at the biomechanics of just one group, cisgender men to create new designs, starting the design process with a US men’s size 10.

Innovation —> Solution?

With the Cloudspark, we challenged industry standards, flipped the design switch by closing the invisible data bias gap; designing with more people in mind. By starting with a US women’s size 7.5 prototype.
The result was a shoe unlike any other, and our first step at On in our commitment to the future. 
Incredible runners deserve an incredible shoe. Read more here.

From a different POV

After analyzing data from over 1.2 million foot scans, we decided to create a shoe for more types of runners.
The Cloudspark was born from a women’s prototype (traditionally a men’s prototype is used), and from this,
we created a shape and fit tailored to the needs of more runners. Its propulsive running sensation is ideal for anyone who runs in a more seated position.