Lady Leshurr, Queen Speech 7, for Nike.
Role: Creative Lead & Photographer for Nike London. Courtesy of AKQA.
All Photography by Jacqui J. Sze. Featured on HypeBae.
Lady Leshurr & Force Crew, for Nike. 2019. Featured on Nike, HypeBae. Photography by Jacqui J. Sze
Insight
Highly retouched imagery and poised storytelling has prevented London’s youth from feeling authentic resonance with brands.
Idea
@NikeLondon. Create a platform and voice that Londoners feel best represents them, a stage they aspire to and finds community. Capture a fast moving city of young creators and adopters through authentic lens. Experimenting, remixing, innovating, collaborating, culture-shifting.
Impact
@NikeLondon continues to be the largest & fastest-growing local Nike Instagram channel in the world.
Lady Leshurr, for Nike. 2019. Photography by Jacqui J. Sze
Nothing Beats a Londoner
All Photography by Jacqui J. Free-Sze.
Gareth Southgate for Nike. 2019. London. Photography by Jacqui J. Free-Sze
Nothing Beats a Londoner, for Nike. London. 2018. Photography by Jacqui J. Free-Sze
Kohran Gayle for Nike. 2018. London. Photography by Jacqui J. Free-Sze
Courtney Fearon & Jamie Reynolds, Nike Master Trainers, for Nike. 2018. London.
Photography by Jacqui J. Free-Sze
Paula Radcliffe for Nike. 2018. London. Photography by Jacqui J. Sze
Virgil Abloh, Off-White Campus x Nike.
Virgil Abloh x Off-White, for Nike. 2019. London. Photography & Design by Jacqui J. Sze
Little Simz, AJ Tracy, Jordan Sancho x Air Force 1 for Nike.
Art Direction and Design by Jacqui J. Free-Sze
Alex Oxlade-Chamberlain, Willian, Christian Eriksen, David Luiz. For Nike, London.
Photographed by Jacqui J. Sze
Tinker Hatfield. for Nike. 2018. Head of Design, Hyper Adapt, the World’s First Self-Lacing Athletic Shoe.
Nike Town, London. Photography by Jacqui J. Sze
Martha, Radio 1. for Nike. 2019. London. Photography by Jacqui J. Sze
Kobox x Nike, 2017. Photography by Jacqui J. Sze