ON | FALL WINTER 23 APPAREL COLLECTION
Role: Global Creative Lead, Creative Direction across global 360 campaign. www.on.com
Insight
When everything in your environment works seamlessly and harmoniously, it creates the optimum flow for you to achieve your best. Our apparel at On works in the subconscious, in order for consumers to be fully present in their consciousness.
Idea
Feel nothing so you can feel everything.
Soft as silk. Light as air. Our apparel is engineered to free your mind and your movement. Breathable fabrics mean no discomfort. Thoughtful designs prevent distractions. And soft-touch fabrics free you from restriction.
Activation | London takeover
With a daily footfall of around 223,000 at Tottenham court road Outernet, we showcased our campaign with a unique audio-visual experience across three giant screens.
FW23 Apparel Credits
On Team: Meike Buggert, Vicki Bryson, Tim Coppens, Lucinda Cottrell, Jacqui Free-Sze, Alex Griffin, Jiani Gomes, Josh Harrison, Pat Holme, Nour Karame, Alejandro Lopez, Pauline Moreau, Valerio Oliveri, Andrea Politi, Pauline Teran Rawisch, Davy Reynaud, Alessandra Russell, Ann Sterner, Laurence Stoffel, Carolina Soto
Film Director: James Beattie | Post Production: Punderson Gardens | Editor: Louis Hvejselbork | Colourist: John Grades | Music: Daniel Lidchi
ON | SPRING SUMMER 24 APPAREL COLLECTION
Role: Global Creative Lead, Creative Direction across global campaign.
The Connected Flow
Individuality and Community. A visually upbeat, core anthem celebrating the collective and individual power of movement,
whenever someone takes part.
The diversity of sports and movement will be highlighted throughout the different launches of the campaign.
SS24 Apparel Credits
On Team: Meike Buggert, Tim Coppens, Rylan Cutting, Jacqui Free-Sze, Alex Griffin, Jiani Gomes, Josh Harrison, Pat Holme, Nour Karame, Alejandro Lopez, Pauline Moreau, Valerio Oliveri, Pauline Teran Rawisch, Davy Reynaud, Ann Sterner
Film Director: Audrey Ellis Fox