ON APPAREL ‘23 COLLECTION GLOBAL 360 CAMPAIGNS
Role: Global Creative Lead, responsible for Creative Direction.
Insight
When everything in your environment works seamlessly and harmoniously, it creates the optimum flow for you to achieve your best. Our apparel at On works in the subconscious, in order for consumers to be fully present in their consciousness.
Idea
Feel nothing so you can feel everything. Soft as silk. Light as air. Our apparel is engineered to free your mind and your movement. Breathable fabrics mean no discomfort. Thoughtful designs prevent distractions. And soft-touch fabrics free you from restriction.
Impact
London Takeover Activation: With a daily footfall of approximately 223,000 at Tottenham Court Road’s Outernet, we brought our campaign to life through a striking audio-visual experience displayed across three massive screens.
FW23 Apparel Credits
On Team:
Creative Direction: Jacqui Free-Sze
Head of Apparel: Tim Coppens,
Production: Vicky Bryson, Alessandra Russell, Lucinda Cottrell, Josh Harrison, Andrea Politi
Art Direction: Jiani Gomes, Davy Reynaud
Copy: Carolina Soto, Alejandro Lopez
Graphics: Pat Holme, Pauline Moreau
Campaign Managers: Pauline Teran Rawisch, Nour Karame
Film Director: James Beattie
Post Production: Punderson Gardens
Editor: Louis Hvejselbork
Colourist: John Grades
Music: Daniel Lidchi
ON SPRING SUMMER ‘24 APPAREL COLLECTION
Role: Global Creative Lead, responsible for Creative Direction.
Insight
Movement has the power to connect us—not just to others, but to ourselves. Whether it’s a solo run, a team game, or a spontaneous dance, every form of movement creates a feeling of belonging. In today’s world, where people crave both individuality and community, sport and motion offer a universal language—one that celebrates our differences while syncing us into a collective rhythm.
Idea
THE CONNECTED FLOW: A vibrant, unifying anthem that celebrates the energy of movement—both individual and collective. Every moment of participation becomes part of a shared rhythm. Across our campaign launch, the rich diversity of sports and physical expression will take centre stage.
SS24 Apparel Credits
On Team:
Creative Direction: Jacqui Free-Sze
Art Direction: Davy Reynaud, Jiani Gomez
Graphic Design: Pat Holme, Pauline Moreau
Production: Rylan Cutting, Josh Harrison
Campaign Managers: Pauline Teran Rawisch, Nour Karame
Film Director: Audrey Ellis Fox